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Pricing Strategy Markup vs Margin management markup vs margin pricing strategy tools and concepts

Most business owners have a loose idea of theirĀ unit economicsĀ (margin at the product level), but it's usually:

  1. Stuck in their head; and
  2. Crude back-of-the-napkin math.

Your pricing strategy can make or break profitability... generally, I see companies fall into 2 buckets: those with revenue o...

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