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The Finance of Promos & Discounts business strategy management pricing strategy sales strategy

With Labor Day promotions behind us, it feels like a good time to talk about the financial impact from discounts, promotions, and marketing campaigns on your business.

It goes something like this:

  1. We want to get rid of slow-moving inventory, how about a 30% off sale?
  2. Sign up for our email newsl...
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Pricing Strategy Markup vs Margin management markup vs margin pricing strategy tools and concepts

Most business owners have a loose idea of their unit economics (margin at the product level), but it's usually:

  1. Stuck in their head; and
  2. Crude back-of-the-napkin math.

Your pricing strategy can make or break profitability... generally, I see companies fall into 2 buckets: those with revenue o...

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