The Finance of Promos & Discounts
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With Labor Day promotions behind us, it feels like a good time to talk about the financial impact from discounts, promotions, and marketing campaigns on your business.
It goes something like this:
- We want to get rid of slow-moving inventory, how about a 30% off sale?
- Sign up for our email newsl...
Pricing Strategy Markup vs Margin
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Most business owners have a loose idea of their unit economics (margin at the product level), but it's usually:
- Stuck in their head; and
- Crude back-of-the-napkin math.
Your pricing strategy can make or break profitability... generally, I see companies fall into 2 buckets: those with revenue o...