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The Finance of Promos & Discounts business strategy management pricing strategy sales strategy

With Labor Day promotions behind us, it feels like a good time to talk about the financial impact from discounts, promotions, and marketing campaigns on your business.

It goes something like this:

  1. We want to get rid of slow-moving inventory, how about a 30% off sale?
  2. Sign up for our email newsl...
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Sales on Autopilot – Build a Selling Program automated marketing business development marketing tips revenue growth sales strategy

Building a selling program

Focus on sales every day.

This oft-touted advice is cliché but imperative to business success.

Read the first few chapters of Ready, Fire, Aim by Michael Masterson and you’ll get the urge to start selling. You should dedicate some level of effort to selling, every singl...

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